diff --git a/vehicle-data-platform/apps/web/src/layout/AppShell.tsx b/vehicle-data-platform/apps/web/src/layout/AppShell.tsx
index 718cc5bd..d80de9ed 100644
--- a/vehicle-data-platform/apps/web/src/layout/AppShell.tsx
+++ b/vehicle-data-platform/apps/web/src/layout/AppShell.tsx
@@ -20,9 +20,9 @@ export type PageKey = 'dashboard' | 'vehicles' | 'map' | 'realtime' | 'detail' |
 
 const navGroups = [
   {
-    title: '车辆监控',
+    title: '实时运营',
     audience: '客户',
-    description: '实时看车在哪里、是否在线、是否异常',
+    description: '地图看车、在线监控、异常优先',
     items: [
       { itemKey: 'dashboard', text: '运营总览', icon: <IconHome /> },
       { itemKey: 'map', text: '实时地图', icon: <IconMapPin /> },
@@ -30,22 +30,22 @@ const navGroups = [
     ]
   },
   {
-    title: '车辆资产',
+    title: '车辆服务',
     audience: '客户',
-    description: '按 VIN、车牌、手机号管理车辆资产',
+    description: '按 VIN、车牌、手机号管理车辆',
     items: [
       { itemKey: 'vehicles', text: '车辆中心', icon: <IconServer /> },
       { itemKey: 'detail', text: '车辆档案', icon: <IconSetting /> }
     ]
   },
   {
-    title: '轨迹与统计',
+    title: '轨迹里程',
     audience: '客户',
-    description: '按时间窗回放轨迹、核对里程、导出数据',
+    description: '回放轨迹、核对里程、查询历史',
     items: [
       { itemKey: 'history', text: '轨迹回放', icon: <IconMapPin /> },
       { itemKey: 'mileage', text: '里程统计', icon: <IconBarChartHStroked /> },
-      { itemKey: 'history-query', text: '历史查询/导出', icon: <IconHistogram /> }
+      { itemKey: 'history-query', text: '历史数据', icon: <IconHistogram /> }
     ]
   },
   {
@@ -58,9 +58,9 @@ const navGroups = [
     ]
   },
   {
-    title: '内部运维',
+    title: '接入运维',
     audience: '内部',
-    description: '客户主流程外查看接入链路和运行质量',
+    description: '客户主流程外查看链路质量',
     items: [
       { itemKey: 'ops-quality', text: '运维质量', icon: <IconPulse /> }
     ]
@@ -98,6 +98,13 @@ function alertButtonClassName(linkIssueCount: number | null, activeRuleCount?: n
   return linkHealthClassName(linkIssueCount);
 }
 
+function customerStatusTitle(title?: string) {
+  if (!title) {
+    return '';
+  }
+  return title === '来源不完整' ? '数据通道不完整' : title;
+}
+
 export function AppShell({
   activePage,
   linkIssueCount,
@@ -145,7 +152,7 @@ export function AppShell({
     { label: '监控', ariaLabel: '顶部实时监控', page: 'realtime' as const },
     { label: '轨迹', ariaLabel: '顶部轨迹回放', page: 'history' as const },
     { label: '里程', ariaLabel: '顶部里程统计', page: 'mileage' as const },
-    { label: '导出', ariaLabel: '顶部数据导出', page: 'history-query' as const },
+    { label: '历史', ariaLabel: '顶部历史数据', page: 'history-query' as const },
     { label: '告警', ariaLabel: '顶部告警事件', page: 'alert-events' as const }
   ];
 
@@ -157,7 +164,7 @@ export function AppShell({
             <span className="vp-brand-mark" />
             <span className="vp-brand-copy">
               <span>车辆服务中台</span>
-              <span>地图监控 / 轨迹回放 / 告警通知</span>
+              <span>实时地图 / 轨迹里程 / 告警通知</span>
             </span>
           </div>
           <div className="vp-nav-groups">
@@ -197,12 +204,12 @@ export function AppShell({
               {currentVehicleLabel ? <Tag color="grey">{currentVehicleLabel}</Tag> : null}
               {currentVehicleStatus ? (
                 <Tag color={currentVehicleStatus.severity === 'ok' ? 'green' : currentVehicleStatus.severity === 'error' ? 'red' : 'orange'}>
-                  当前车辆：{currentVehicleStatus.title}
+                  当前车辆：{customerStatusTitle(currentVehicleStatus.title)}
                 </Tag>
               ) : null}
               {currentVehicleConsistency ? (
                 <Tag color={currentVehicleConsistency.severity === 'ok' ? 'green' : currentVehicleConsistency.severity === 'error' ? 'red' : 'orange'}>
-                  一致性：{currentVehicleConsistency.title || `${currentVehicleConsistency.onlineSourceCount}/${currentVehicleConsistency.sourceCount} 来源`}
+                  一致性：{customerStatusTitle(currentVehicleConsistency.title) || `${currentVehicleConsistency.onlineSourceCount}/${currentVehicleConsistency.sourceCount} 数据通道`}
                 </Tag>
               ) : null}
               <Tag color={amapConfigured ? 'green' : 'orange'}>{amapConfigured ? '高德地图就绪' : '高德地图待配置'}</Tag>
diff --git a/vehicle-data-platform/apps/web/src/pages/Dashboard.tsx b/vehicle-data-platform/apps/web/src/pages/Dashboard.tsx
index 0d0d0e33..099f93c8 100644
--- a/vehicle-data-platform/apps/web/src/pages/Dashboard.tsx
+++ b/vehicle-data-platform/apps/web/src/pages/Dashboard.tsx
@@ -418,10 +418,10 @@ export function Dashboard({
       onClick: () => onOpenMileage({})
     },
     {
-      title: '数据导出',
+      title: '历史数据',
       value: `${formatCount(summary?.frameToday)} 今日数据`,
       detail: '按车辆、时间和字段裁剪查询历史位置与原始记录。',
-      action: '历史查询/导出',
+      action: '查询导出',
       onClick: () => onOpenHistory({ tab: 'raw', includeFields: 'true' })
     }
   ];
@@ -456,9 +456,9 @@ export function Dashboard({
     },
     {
       step: '05',
-      title: '导出交付',
+      title: '查询导出',
       detail: '导出历史位置、原始记录、字段明细和告警证据。',
-      action: '数据导出',
+      action: '历史数据',
       onClick: () => openTimeMonitorRaw()
     }
   ];
@@ -751,7 +751,7 @@ export function Dashboard({
       detail: '按车辆回看位置、速度、里程和断点，用于定位异常复盘。',
       actions: [
         { label: '打开轨迹回放', onClick: () => onOpenHistory() },
-        { label: '查原始记录', onClick: () => onOpenHistory({ tab: 'raw', includeFields: 'true' }) }
+        { label: '查历史明细', onClick: () => onOpenHistory({ tab: 'raw', includeFields: 'true' }) }
       ]
     },
     {
@@ -759,7 +759,7 @@ export function Dashboard({
       value: `${formatCount(summary?.frameToday)} 今日帧`,
       meta: '字段裁剪与导出',
       color: 'blue' as const,
-      detail: '查询位置历史、原始记录和字段明细，为车辆服务提供可追溯依据。',
+      detail: '查询位置历史、历史明细和字段明细，为车辆服务提供可追溯依据。',
       actions: [
         { label: '查询历史数据', onClick: () => onOpenHistory({ tab: 'location' }) },
         { label: '查询解析字段', onClick: () => onOpenHistory({ tab: 'raw', includeFields: 'true' }) }
@@ -1281,7 +1281,7 @@ export function Dashboard({
       title: '交付数据',
       value: `${formatCount(summary?.frameToday)} 今日数据`,
       detail: '按车辆、时间、字段裁剪导出位置历史、原始记录和字段明细。',
-      action: '数据导出',
+      action: '查询导出',
       color: 'blue' as const,
       onClick: openTimeMonitorRaw
     },
@@ -1314,7 +1314,7 @@ export function Dashboard({
       `实时地图：${appURL(buildAppHash({ page: 'map', filters: { online: 'online' } }))}`,
       `轨迹回放：${appURL(buildAppHash({ page: 'history', keyword: scope.keyword, protocol: scope.protocol, filters: scope }))}`,
       `里程统计：${appURL(buildAppHash({ page: 'mileage', keyword: scope.keyword, protocol: scope.protocol, filters: scope }))}`,
-      `数据导出：${appURL(buildAppHash({ page: 'history-query', keyword: scope.keyword, protocol: scope.protocol, filters: rawFilters }))}`,
+      `历史数据：${appURL(buildAppHash({ page: 'history-query', keyword: scope.keyword, protocol: scope.protocol, filters: rawFilters }))}`,
       `告警事件：${appURL(buildAppHash({ page: 'alert-events', keyword: scope.keyword, protocol: scope.protocol, filters: scope }))}`
     ];
     copyText(lines.join('\n'), '客户服务说明');
@@ -1340,7 +1340,7 @@ export function Dashboard({
                 <Button theme="solid" type="primary" onClick={() => onOpenMap({ online: 'online' })}>打开实时地图</Button>
                 <Button theme="light" type="primary" onClick={() => onOpenHistory()}>轨迹回放</Button>
                 <Button theme="light" type="primary" onClick={() => onOpenMileage({})}>里程统计</Button>
-                <Button theme="light" type="primary" onClick={openTimeMonitorRaw}>历史查询/导出</Button>
+                <Button theme="light" type="primary" onClick={openTimeMonitorRaw}>历史数据</Button>
                 <Button theme="light" onClick={copyCustomerServiceGuide}>复制客户说明</Button>
               </Space>
             </div>
diff --git a/vehicle-data-platform/apps/web/src/test/App.test.tsx b/vehicle-data-platform/apps/web/src/test/App.test.tsx
index 8cf0fd8b..bf0e6678 100644
--- a/vehicle-data-platform/apps/web/src/test/App.test.tsx
+++ b/vehicle-data-platform/apps/web/src/test/App.test.tsx
@@ -21,18 +21,18 @@ test('renders vehicle platform shell', () => {
 
   render(<App />);
   expect(screen.getByText('车辆服务中台')).toBeInTheDocument();
-  expect(screen.getByText('地图监控 / 轨迹回放 / 告警通知')).toBeInTheDocument();
-  expect(screen.getByText('车辆监控')).toBeInTheDocument();
-  expect(screen.getByText('实时看车在哪里、是否在线、是否异常')).toBeInTheDocument();
-  expect(screen.getByText('车辆资产')).toBeInTheDocument();
-  expect(screen.getByText('按 VIN、车牌、手机号管理车辆资产')).toBeInTheDocument();
-  expect(screen.getByText('轨迹与统计')).toBeInTheDocument();
-  expect(screen.getByText('按时间窗回放轨迹、核对里程、导出数据')).toBeInTheDocument();
+  expect(screen.getByText('实时地图 / 轨迹里程 / 告警通知')).toBeInTheDocument();
+  expect(screen.getByText('实时运营')).toBeInTheDocument();
+  expect(screen.getByText('地图看车、在线监控、异常优先')).toBeInTheDocument();
+  expect(screen.getAllByText('车辆服务').length).toBeGreaterThanOrEqual(1);
+  expect(screen.getByText('按 VIN、车牌、手机号管理车辆')).toBeInTheDocument();
+  expect(screen.getByText('轨迹里程')).toBeInTheDocument();
+  expect(screen.getByText('回放轨迹、核对里程、查询历史')).toBeInTheDocument();
   expect(screen.getAllByText('告警通知').length).toBeGreaterThanOrEqual(1);
-  expect(screen.getByText('内部运维')).toBeInTheDocument();
+  expect(screen.getByText('接入运维')).toBeInTheDocument();
   expect(screen.getAllByText('客户').length).toBeGreaterThanOrEqual(3);
   expect(screen.getByText('内部')).toBeInTheDocument();
-  expect(screen.getByText('客户主流程外查看接入链路和运行质量')).toBeInTheDocument();
+  expect(screen.getByText('客户主流程外查看链路质量')).toBeInTheDocument();
   expect(screen.getAllByText('运营总览').length).toBeGreaterThanOrEqual(1);
 });
 
@@ -205,7 +205,7 @@ test('exposes AMap operations shortcuts when map key is configured', async () =>
   expect(window.location.hash).toBe('#/realtime');
   fireEvent.click(screen.getByRole('button', { name: '顶部轨迹回放' }));
   expect(window.location.hash.startsWith('#/history')).toBe(true);
-  fireEvent.click(screen.getByRole('button', { name: '顶部数据导出' }));
+  fireEvent.click(screen.getByRole('button', { name: '顶部历史数据' }));
   expect(window.location.hash.startsWith('#/history-query')).toBe(true);
   expect(new URLSearchParams(window.location.hash.split('?')[1] ?? '').get('tab')).toBe('raw');
   expect(await screen.findByRole('heading', { name: '历史查询导出' })).toBeInTheDocument();
@@ -809,13 +809,13 @@ test('dashboard exposes vehicle data center capability matrix', async () => {
   expect(screen.getByRole('button', { name: '车辆服务指挥台 数据交付与导出 历史导出' })).toBeInTheDocument();
   expect(screen.getByText('客户常用服务')).toBeInTheDocument();
   expect(screen.getAllByText('车辆地图').length).toBeGreaterThanOrEqual(1);
-  expect(screen.getAllByText('数据导出').length).toBeGreaterThanOrEqual(1);
+  expect(screen.getAllByText('历史数据').length).toBeGreaterThanOrEqual(1);
   expect(screen.getByText('车辆服务路径')).toBeInTheDocument();
   expect(screen.getByRole('button', { name: '车辆服务路径 定位车辆 车辆地图' })).toBeInTheDocument();
   expect(screen.getByRole('button', { name: '车辆服务路径 查看状态 实时监控' })).toBeInTheDocument();
   expect(screen.getByRole('button', { name: '车辆服务路径 复盘轨迹 轨迹回放' })).toBeInTheDocument();
   expect(screen.getByRole('button', { name: '车辆服务路径 统计里程 里程统计' })).toBeInTheDocument();
-  expect(screen.getByRole('button', { name: '车辆服务路径 导出交付 数据导出' })).toBeInTheDocument();
+  expect(screen.getByRole('button', { name: '车辆服务路径 查询导出 历史数据' })).toBeInTheDocument();
   expect(screen.getByText('今日车辆服务任务板')).toBeInTheDocument();
   expect(screen.getByText('先看全域在线')).toBeInTheDocument();
   expect(screen.getByText('再看重点车辆')).toBeInTheDocument();
@@ -927,7 +927,7 @@ test('dashboard exposes vehicle data center capability matrix', async () => {
   cleanup();
 
   await renderDashboard();
-  fireEvent.click(screen.getByRole('button', { name: '客户工作流 数据导出' }));
+  fireEvent.click(screen.getByRole('button', { name: '客户工作流 历史数据' }));
   expect(window.location.hash.startsWith('#/history-query')).toBe(true);
   expect(new URLSearchParams(window.location.hash.split('?')[1] ?? '').get('tab')).toBe('raw');
   expect(new URLSearchParams(window.location.hash.split('?')[1] ?? '').get('includeFields')).toBe('true');
@@ -2821,9 +2821,9 @@ test('shows resolved vehicle service status after topbar search', async () => {
   fireEvent.change(screen.getByPlaceholderText('搜索 VIN / 车牌 / 手机号'), { target: { value: '粤AG18312' } });
   fireEvent.click(screen.getByRole('button', { name: '查询车辆' }));
 
-  expect(await screen.findByText('当前车辆：来源不完整')).toBeInTheDocument();
+  expect(await screen.findByText('当前车辆：数据通道不完整')).toBeInTheDocument();
   expect(screen.getByText('粤AG18312 / LB9A32A24R0LS1426')).toBeInTheDocument();
-  expect(screen.getByText('一致性：来源不完整')).toBeInTheDocument();
+  expect(screen.getByText('一致性：数据通道不完整')).toBeInTheDocument();
   expect(fetchMock).toHaveBeenCalledWith(expect.stringContaining('/api/vehicle-service/overview?keyword=%E7%B2%A4AG18312'), undefined);
   expect(fetchMock).not.toHaveBeenCalledWith(expect.stringContaining('/api/vehicles/resolve'), undefined);
 });
@@ -6121,7 +6121,7 @@ test('shows vehicle context when opening detail from shareable hash', async () =
   render(<App />);
 
   expect(await screen.findByText('粤AG18312 / VIN001')).toBeInTheDocument();
-  expect(screen.getByText('当前车辆：来源不完整')).toBeInTheDocument();
+  expect(screen.getByText('当前车辆：数据通道不完整')).toBeInTheDocument();
 });
 
 test('refreshes vehicle context when hash changes to another detail vehicle', async () => {